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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Create blog design that complements the rest of the personal or company brand. Limit the number of social bookmarking buttons. Provide drop-down menu when there are a high number of categories. Technical Stuff. Have your own domain name for your blog. Understand blog performance and how fast the content loads and ensure that main content.

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How to Become a Niche Rockstar: The Guide

Viper Chill

Steve Jobs touched on what I think is the core essence of the underdog at his 2005 Standford University Commencement Address: “Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. Heck, even your local water company are probably paying someone.

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