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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Why both awareness and sales are an important part of social media. Is there one? The process?

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145
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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. October 2007.

RSS 128
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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format?

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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Back when I started my first blog in 2004 I felt lost. Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. Lots of websites, social media groups and forums. This is the number one content marketing choice for most B2B and B2C businesses.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. chrisbrogan.com.

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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Back when I started my first blog in 2004 I felt lost. Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. Lots of websites, social media groups and forums. This is the number one content marketing choice for most B2B and B2C businesses.