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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 128
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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145
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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113
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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Back when I started my first blog in 2004 I felt lost. Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. Thought Leadership: drive market decisions by anticipating needs? ORIGINALITY: Share your original solutions to current market problems.

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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Back when I started my first blog in 2004 I felt lost. Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. Thought Leadership: drive market decisions by anticipating needs? ORIGINALITY: Share your original solutions to current market problems.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research 191