The big challenge for social media attribution
The Way of the Web
JANUARY 21, 2013
retailers, in comparison to 40% coming directly, and 34% from search. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. This particular example stuck in my mind, but the same process is happening much more often and is going uncredited by me, let alone analytics software.
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