Convince & Convert
APRIL 25, 2024
For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. This year’s analysis draws from an impressive 6.2 Unreasonable statement?
Diva Marketing Blog
JUNE 2, 2009
Criteria : using social media as a marketing strategy for your business ventures or helping clients use social media as a marketing strategy. Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads.
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Webbiquity SMM
DECEMBER 15, 2020
Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Nerdery is a digital business consultancy working at the leading edge of strategy, design and technology to help clients evolve and thrive.
Buzz Marketing for Technology
FEBRUARY 12, 2014
The data and insights delivered from a test-and-learn strategy could very well disprove brand assumptions and, in turn, generate the type of ROI brands seek such as higher average order value, as well as an increase in purchase conversions and overall revenue. . Can CMOs Master The Customer Experience For Hispanic Shoppers?
Buzz Marketing for Technology
MARCH 13, 2014
Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
Webbiquity SMM
SEPTEMBER 10, 2012
” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.
Buzz Marketing for Technology
JANUARY 15, 2014
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. But hope and guesswork do not make an effective strategy. That’s only going to lead to a flawed strategy and less-than-stellar results.
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