Mindjumpers

SEPTEMBER 19, 2011

Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

SEPTEMBER 22, 2011

Tweet Today would be a bad day or a good one for Facebook, we will let the users decide. But, what we know for sure is that we are going to see robust changes in Facebook. Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. You can read about them and their implications in our yesterday’s post.

Conference 170

Conference News Feed Feedly 170

Mindjumpers

SEPTEMBER 23, 2011

Tweet Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! We were following it quite closely. Following is a sum up of the announcements: Announcement of new profile design: Timeline.

Facebook 169

Facebook Patterns Film Social Graph 169

Mindjumpers

SEPTEMBER 21, 2011

Tweet. F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. People constantly speculate on what the next big thing on the platform will be. And this year, speculations on the changes have been in line with the directional motto of “Read. Watch. Listen”. From “Open Graph” last year, to “Socialize the Internet” this year, Facebook has sure come a long way!

Conference 186

Conference Brands News Feed 186

Mindjumpers

SEPTEMBER 20, 2011

Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness.

Campaign 240

Campaign Engagement Facebook Advertising 240