Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. In order to build an engaged community, managers must be on top of all the latest trends and best practices in the space.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

APRIL 27, 2012

So how did your team do in the draft last night? This has been one busy week all around, but I feel like a lot was accomplished. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week. Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter.

Blogger 36

Blogger Twitter Influencer Review 36

Jeff Esposito

APRIL 24, 2012

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

APRIL 25, 2012

[[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Content 35

Content 35

Jeff Esposito

APRIL 26, 2012

[[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Content 30

Content Blogger 30

Jeff Esposito

APRIL 26, 2012

27

27

Jeff Esposito

APRIL 23, 2012

27

27