Direct Marketing Observations
SEPTEMBER 15, 2011
It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why. Since it came out, I haven’t had time to use it.
Direct Marketing Observations
SEPTEMBER 14, 2011
Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie, Mickey, Rocky’s crusty trainer played by Burgess Meredith, had a couple lines in the movie that I will never forget. Some of which seem to be appropos for two reasons. One, they apply to the worlds of search and social and two, they just makse sense from a business standpoint.
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Direct Marketing Observations
SEPTEMBER 12, 2011
Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Yes I know that’s like saying if it wasn’t for the internet Bill Gates wouldn’t be anything but another coder, but let me back up.
Direct Marketing Observations
SEPTEMBER 26, 2011
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak.
Direct Marketing Observations
SEPTEMBER 30, 2011
In the game of basketball there’s something that really can separate the good players from the average players. A lot of players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet.
Direct Marketing Observations
SEPTEMBER 2, 2011
Why do we work? Why do we smile? Why do we cry? Why do we wake up every day? I found this “card&# in a pile of papers on my desk… Apparently, the things that matter are the dog getting walked and winning a baseball game. Actually the things that matter is the little critter that made this card.
Direct Marketing Observations
SEPTEMBER 28, 2011
There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. Alas, some never seem to or ever will get that memo.
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