Debbie Weil

SEPTEMBER 24, 2010

Kudos to my newest guest blogger Susan Harris for her post below explaining exactly why being a corporate blogger can be fun. She hits all the relevant points (how she coaxes posts out of the staff, how she finds guest authors, etc.). I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll.

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Blogroll Blogger Guidelines Company 156

Debbie Weil

NOVEMBER 6, 2010

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. It’s not as easy to find this spot as you might think. Most organizations are engaging in one-way news-dispersing conversations on their Facebook pages. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback.

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Social Media Posterous Proposal Discount 148

Debbie Weil

DECEMBER 1, 2010

Forget shiny object syndrome. Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? Zappos CEO Tony Hsieh is well known for delivering (aka selling) customer happiness as opposed to shoes or other apparel. In other words, the reason you shop online at Zappos.com is because the customer service is so extraordinary and the process of ordering and returning is so simple that you feel, er, delight

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Apparel Delicious Startup Communities 139

Debbie Weil

OCTOBER 1, 2010

eMarketer ‘s recently released report The Blogosphere: Colliding With Social and Mainstream Media is intriguing. There are two key points: first, the number of blog readers continues to rise appreciably, while the number of blog writers continues to grow, but very slowly. Makes perfect sense. Many of those self-expressive bloggers are, instead, putting their words down on Facebook pages and in bullet-like Tweets.

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Debbie Weil

NOVEMBER 16, 2010

Get ready for some snark. When I watched Facebook CEO Mark Zuckerberg’s live streamed announcement of Facebook Messages yesterday I was struck by a couple of things: his presumptuousness, his lack of speaking ability and the insular feeling of the event. First, his presumptuousness: “T alking with high schoolers makes me feel really old ,” he told the audience in a San Francisco hotel.

Facebook 109

Facebook Hotels System Training 109

Debbie Weil

APRIL 16, 2010

Social Media 182

Social Media 182

Debbie Weil

JANUARY 12, 2010

Social Media 131

Social Media 131