Remove us-news us-elections-2024
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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Consumers started demanding that apolitical businesses take on a new level of corporate responsibility.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. The Last of Us fans will know the episode we’re talking about.    Oh, and a new meme was born. 

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Social

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  A great way to kickstart your 2024 content batch is to note down all the year's important official (and goofy, unofficial) holidays. In 2024, it’s #InspireInclusion.

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How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

Social Media Strategies Summit

Read on for all the key takeaways from Ellen’s session, including: How transparency, timeliness, and humanity are key Why being vulnerable is the way to go (even if it feels counterintuitive) Best practices to boost perception among residents, news media, and elected officials Let’s get into it.

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Will the Power of Influencers Impact the 2024 Campaign Trail?

Ignite Social Media

Now we’re seeing this trend increasingly make its way into US politics. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles. But as Courtney D’Aiuto noted in the discussion, influencers could also potentially impact down-ballot local or state elections.