Adam Sherk

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. I sent it to you on Twitter. Seriously though, did you get my press release? –My press release. Did you get it? I emailed it to you. Three times. And Facebook.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas. Followerwonk.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later Where Do You Want Your Social Media Press Releases to Live? Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. That one was overused like crazy in the 1990’s. Which terms do you think are the biggest offenders?