Jeff Esposito

FEBRUARY 23, 2012

Huggies Taps ‘Baby Bloggers’ to Leverage Tumblr – Ever wonder how a consumer baby brand engages its customers in a blogger outreach program? Huggies spills the beans on how their leveraging Tumblr to build awareness via the millennial mom.

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Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Jeff Esposito

SEPTEMBER 13, 2010

Personally I use WordPress, Posterous and tumblr. I am leaning towards WP or tumblr, but wanted to see what you thought the best platform would be to start out on for wifey. Unfortunately it is where I need some help. All of them have their benefits and detractors. Cartoon of the day Five for Friday 09.24.10 Unported License.

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Jeff Esposito

DECEMBER 10, 2010

Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist ), because it plainly states the difference between public and social relations. An Arresting Act of Customer Service – How many times can you say that the police offer good customer service? A show of hands?

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Jeff Esposito

FEBRUARY 2, 2012

PUMA Adds Instagram and Tumblr To The Blogger Outreach Mix – a behind the scenes look at PUMA’s approach to social PR. We all get it from time to time and we all deal with it in our own ways. This post offers some crowd-sourced advice that really can help you out too should you find yourself in a rut.

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