A Guide to Marketing on Tumblr
JUNE 14, 2012
Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Tumblr’s functionalities. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Set a strategy.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Social In Sixty Seconds.
Tumblr – Why, How & Who?
MARCH 7, 2014
But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people. No surprise – Coca-cola has an incredibly cool Tumblr blog.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
Always Up-to-Date Guide to Social Media Image Sizes
FEBRUARY 1, 2017
Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape. Tumblr.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Tumblr.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media? TECHi ).
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. billion, the average user is now worth $57.40.
Ad Opportunities on Twitter, Foursquare and Tumblr
AUGUST 24, 2012
In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. In the end of July, the location-based social network Foursquare rolled out Promoted Updates, moving more in the same direction as e.g. Facebook and Twitter. Tumblr. Tumblr has begun to offer paid advertising. This Foursquare.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Tumblr banner. Tumblr graphic. You can also upgrade to Canva for Work —a subscription service that allows you to save your brand’s logo, colors and fonts so you can quickly create on-brand marketing materials. Canva. Facebook posts.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. Social media fatigue?
General Electric Hosts a Virtual Science Fair On Tumblr
Convince & Convert
AUGUST 15, 2013
To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. The examples of Vines submitted are incredibly diverse, but interesting. Key Takeaways.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Use tools. The 2% rule.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours to 6.3
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight Awareness? Sales?
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. But instead of competing with these networks as another location for creating live video, Tumblr has chosen to be the venue and home for live video. This new feature is giving Tumblr a fresh sense of relevance. ” Yes, yes it will be.
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Reduced marketing expenses. Social Media is the Game Changer. Twitter.
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
The Social Media Landscape [Infographic]
APRIL 2, 2011
Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. As social media continues to evolve, it’s difficult to keep up with all of the changes. This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns. Traffic to site: Digg, StumbleUpon.
How to Use Tumblr and Automated Tweets to Drive Awareness
Convince & Convert
DECEMBER 12, 2014
Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. Holy Social! barimogil Tweet This.
Evolving Social Landscape – Social Media Channel Updates in 2016
Ignite Social Media
JUNE 7, 2016
The world of social media is constantly changing and evolving. That’s why today you are going to be put through a crash course in some of the latest social media channel updates to various big time social media platforms in 2016, and there are A LOT. Tumblr. But naturally, life gets in the way and it’s tough to know every detail. Facebook. Twitter.
Social Media Campaigns Kick-Off 2014 World Cup
The Realtime Report
JUNE 12, 2014
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The Happiness Flag will be unveiled before the opening match between Brazil and Croatia.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.
The State of Social Media In The UK
JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. Tumblr is another platform to watch, with major growth during 2011 and Nielson’s third quarter report putting it at #2 in the UK by page views. 2012 Social Marketing & New Media Predictions [White Paper]. UK Facebook statistics. LinkedIn. The losers.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Social Media Tools.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? Social Media Slant ).
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Tumblr.
How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
Image via BigStockPhoto.com. I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Fit the Social Platform to the Audience. Are you DemoCasting?
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.
Kill The Drudgery Of Social Media With IFTTT
JULY 9, 2014
Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. Pick a channel for your profile: The profile that you choose for INFTTT is based on one of your social media profiles.