Janet Fouts

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Are you using old skool strategies with new media tools?

Janet Fouts

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165
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Time for a mind-shift?

Janet Fouts

Creating social strategies as CEO of Tatu Digital Media, and working with people who wanted to learn how to use the tools of mindfulness and emotional intelligence to be more productive and happier in their lives. Tatu Digital continues to excel at social media management for our clients, and I am so proud of our amazing team.

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Content Marketing and Social Business

Janet Fouts

That last one is a trick by the way, you need to know that content marketing is a long-term strategy. Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. Now we have an editorial calendar of sorts.

Content 145
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Social Media Efficiency

Janet Fouts

People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? You need a social media efficiency strategy.

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What was the most important thing you learned about social media this year?

Janet Fouts

Some treat social media as a news feed while others use it as a life line to stay connected to people and causes they care about. When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. Denise Wakeman.