Dave Fleet

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Strategy is important.

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Blogger relations – you’re doing it wrong

Dave Fleet

Sends Small Businesses to the Top of Social Media for $790 Per Month. I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] Sent : Wed, Aug 15, 2012 at 3:02 AM.

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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. The language is very much “within the bubble” – it’s written for people who know understand basic social media terms, rather than those who are completely new to things.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

My friend Jay Baer says it betrays small businesses. Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines.

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