Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

SEPTEMBER 7, 2010

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. What are the norms within the different social networks? “One in three of our target audience is using Facebook.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

FEBRUARY 21, 2011

Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Social rising in search. ReadWriteWeb: This is the Creepy, Super Cool Future of Smartphones & Social Networks. Interesting YouTube facts. Enough said.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

OCTOBER 25, 2010

The results show that one-way uses of social media actually marry two of the least-trusted sources of information – advertising and company sites (this is consistent with Forrester’s take on the strengths and weaknesses of different media ).

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

JULY 12, 2010

Social Networking. HelloTxt – Lets you update multiple social networks from one app. IM+ Lite – Integrates with multiple IM and social network tools. Foursquare – iPhone app for the popular location-based social network. NPR – Another great news app. Great interface.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

MAY 10, 2010

The social network launched roughly 6.5 The piece also noted that “community pages will indeed help make official brand pages more distinct from third-party pages and groups on the site.&#. Pay even closer attention to monitoring other social sites. million of these when they first launched.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Privacy Concerns?

Sysomos 273

Sysomos ROI Social Media Privacy 273