article thumbnail

Trends for 2012: Social Media Intelligence

Proactive Report

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103
article thumbnail

Digital Communications Conversations Continue To Evolve

Dave Fleet

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&#

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums.

Tools 52
article thumbnail

The Frightening Ramifications Of High-Frequency Advertising

Twist Image

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Push that thinking further: think about your user activity, online sentiment analysis and more. online sentiment. sentiment analysis. social graph.

article thumbnail

The New Digital Experience

Twist Image

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. online sentiment. social graph. social media. social media analytics. advertising.

article thumbnail

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Hootsuite isn’t just a social media management software; it also monitors relevant conversations on social media, and provides relevant insights. Pros: Intuitive user experience.

Tools 98
article thumbnail

Digital PR: What You Need to Know

Proactive Report

Mapping the social graph. Finding sentiment, intent and other actionable insights. Keep an eye on the trends and statistics. However, you have to learn how to use the tools and the technology. Identifying audiences. Monitoring online conversations. Data mining. Keyword Research. Analyzing the data. Collaboration.

Klout 40