Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# And it wasn’t pretty.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JANUARY 31, 2024

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Why not Facebook, Instagram, or Twitter/X? Depending on your background and experience, I may be preaching to the choir here, but the bottom line is this. It’s Always Going to be About Content.

Industry 146

Industry Social Media Biotechnology Marketing 146