Waxing UnLyrical

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Fast Retailing. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting. Align Technology.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. According to this New York Times article , most businesses make very little money off the deal (if any at all). A small business should not only expect but be ready for an influx of inquiries.

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

Costa is a major high street coffee retailer (and I should add that I love their coffee). Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. It made me think about the largest company in the UK without a Twitter account.

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The B2B End Around

Waxing UnLyrical

You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. In addition to being the hippest cat on the planet, Ken loves working with small businesses and non-profits. But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around.

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How To Grow Your Facebook Community

Waxing UnLyrical

Have a product, service, business that will make it more natural for people to find you as they are conducting searches. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. What about organic growth? Since I have no additional support, I am finding growth hard.