Akamai Marketing

MAY 19, 2015

Marketing to early adopters will be easier if you keep these strategies in mind. It’s easy to lump the two together, but research shows that messaging that targets extroverts actually repels early adopters. Whether you’re building a product or starting a movement, keep your early adopters in mind.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. As you move through the FLIRT model, you’ll have lots of statistics that are worthy of your next powerpoint presentation along with research that is hard to get your hands on.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 26, 2012

Maybe one of the biggest findings in the research is the fact that executives see that social media has an impact on corporate culture, but employees see it less so. I think it boils down to the disconnect Execs see between corporate culture and strategy. Simply having a social strategy just isn’t enough. It experiments.

Social Media 163

Social Media Case Study Apple Collaboration 163