Small Business Mavericks

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Promote Holiday Shopping With Social Media

Small Business Mavericks

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. But, like always, many consumers still research products online and buy in brick and mortar stores. Many people now shop on Thanksgiving Day.

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Developing Your LinkedIn Social Selling Strategy

Small Business Mavericks

The report offers some astounding statistics about how top sellers use LinkedIn to find prospects and close sales. Does it involve researching companies you are considering a relationship with before you contact them? This strategy seems to work as 89.9% Do you have a LinkedIn sales strategy?

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4 Ways Your Blog Can Encourage Response

Small Business Mavericks

Apply authority enhancers — quote experts, cite research or credible statistics, share case studies, and be confident in your opinions even if you know some will disagree.

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

Although these statistics make for interesting reading, they only tell half of the story. Where this research does prove helpful is that it does reinforce the view held my many that e-mail marketing does deliver highly targeted traffic. This compared to only 8% for search engines and 5% for social media.