Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 27% of marketers are already using Pinterest. Pinterest users actively research purchases. Let’s check the Pinterest stats to find out.

Statistics 111

Statistics Marketing Travel Buy 111

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. Read the whole entry. »

Statistics 167

Statistics Advertising Facebook Mobile 167

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. US marketers are expected to spend $32.18

Statistics 92

Statistics Social Media Marketing Instagram 92

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Research 77

Research Google Newsletter Curation 77

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media 145

Social Media Statistics Marketing Reddit 145

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 175

Strategy Marketing Banking Influencer 175

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Research shows that most people will see a message seven time before they take action.

Consultant 268

Consultant Social Media Content Marketing 268

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Juniper Research ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond. highlight to tweet).

Statistics 60

Statistics Directory Research Study 60

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Likeable

JANUARY 18, 2022

So, without further ado, here are the 22 statistics and facts that we think social media marketers need to know in 2022 to guide their research and marketing plans. The post 22 Stats & Facts Social Media Marketers Need to Know in 2022 first appeared on Likeable. Don’t miss the latest social media insights!

Social Media 89

Social Media Statistics Marketing Newsletter 89

Convince & Convert

NOVEMBER 13, 2013

That’s a striking decline, and it’s even more striking when you recall that 20 percent of marketers now have a dedicated retargeting budget. Sure, marketers now have retargeting budgets, but does that mean it’s now a core part of their campaigns? The marketers rated the claim at 3.98 Retargeting Has Gone Mainstream.

Statistics 144

Statistics Survey Advertising Industry 144

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. Our friends at Social Fresh, organizers of the terrific Social Fresh Conference , recently released a comprehensive new report on how professional social media marketers spend their time, and their money.

Research 112

Research Social Media Facebook Instagram 112

Convince & Convert

DECEMBER 6, 2023

76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support. This makes it essential for brands to prioritize great social media customer service to meet their target market’s unique needs.

Social Media 143

Social Media Hubspot Statistics Survey 143

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Strategies to Steer your Business.

Strategy 172

Strategy Marketing Guidelines Review 172

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Digimind

JANUARY 8, 2021

This bears mentioning because the misconception among many brands on the market these days, seems to be that by “going digital” it simply means going online, or taking advantage of social media. And why, yes, it could be interpreted that way for businesses who are none the wiser, what it means to the initiated is something different.

Research 42

Research Tools Statistics Marketing 42

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 91

Strategy Marketing Banking Influencer 91

Digimind

JANUARY 8, 2021

This bears mentioning because the misconception among many brands on the market these days, seems to be that by “going digital” it simply means going online, or taking advantage of social media. And why, yes, it could be interpreted that way for businesses who are none the wiser, what it means to the initiated is something different.

Research 40

Research Tools Statistics Marketing 40

Laurel Papworth

FEBRUARY 19, 2013

Behavioural Statistics is THE job of the future and of Big Data. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool. How to do Facebook Marketing Research. Facebook Advertising and Sentiment.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Your Escape From 9 to 5

JUNE 27, 2022

The skeleton of all marketing campaigns are pretty much the same: spread the word, build buzz, find ways to get both new traffic and get traffic to return to your company for another sale. You cannot expect marketing a law firm, in the same way, say, a grocery store owner would market her business. Gather, rinse, repeat.

Marketing 40

Marketing Case Study Statistics Consultant 40

Razor Social

APRIL 2, 2019

As a marketer, I’m sure you know that this process could be a whole lot faster. Frase is a very useful tool to help content marketers streamline the process of researching and creating content. 81% of leading marketers agree that machine learning will be critical for personalized experiences along the customer journey.

Research 64

Research Tools Content Curation 64

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Welcome to the Era of Media Sprawl.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Despite this, the Pew Research study included only a binary classification of gender.

Instagram 145

Instagram Social Media Marketing Survey 145

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. The Marketing Scope ). Marketing Profs).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Likeable

JANUARY 7, 2020

As marketers on a platform that’s growing, changing, and evolving on literally an hourly basis, it’s crucial to stay up to date on the latest trends and research. So, without further ado, here’s our roundup of the 20 most important social media statistics you should know going into the new year. Happy strategizing!

Statistics 68

Statistics Marketing Newsletter Trends 68

The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Current Search Market Share by Major Search Engines – from Market Share/H… The virtual fly on the wall… 4 Comments Filed under Google , SEO , Search Engines , Web 2.0

Engineering 149

Engineering Hitwise Statistics Google 149