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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Answer questions in your blog posts.

ROI 191
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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Because sometimes all it takes is one blog , one wiki , or one presentation to inspire someone else, I wanted to interview one of TSA’s bloggers, Blogger Bob , to find out what made TSA take a risk like this in the first place, how it’s been working out for them, and what we can look forward to in the future.

Blogger 81
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

OK for an agent to update a wiki entry on behalf of a company? CEO always approves a press release or speech before it is released, whereas that is not the way real-time social media channels work. As you know, for generations, PR firms have written white papers, contribute articles and the sort for clients.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. News Releases and Pitches.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. News Releases and Pitches.

Types 60