Social Media Strategery
MAY 25, 2013
Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many press releases did you write? Get on Twitter and share your thoughts on the latest PR crisis. Follow them on Twitter. Can you link to them?
Social Media Strategery
DECEMBER 7, 2011
Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years.
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Social Media Strategery
NOVEMBER 24, 2010
Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)
Social Media Strategery
JULY 21, 2009
Seeing as I’m part of a 500+ person team of strategic communications professionals here, my goal was not to create one smaller team of geeks who blog and Tweet all day, but to get all 500+ people on the team to know, understand, and use social media just as they know, understand, and use press releases, email pitches, and town hall meetings.
Social Media Strategery
FEBRUARY 18, 2010
is about more than wikis, open data , Twitter , Web 2.0, Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. And big snaps on encouraging folks to move away from unnecessary PDFs (like press releases that folks want to remain “pretty.&#
Social Media Strategery
JANUARY 23, 2012
" Or Facebook…or Twitter – you name it. Despite the newsletter articles, blog posts, press releases, and conference presentations, many "communities" are nothing more than a new version of the same old Intranet, only with shinier tools.
Social Media Strategery
DECEMBER 22, 2008
I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Folks tend to think that everyone has to have a Facebook or a Twitter page to exist and that federal agencies are competing to be the first to be the ones who did something. Our mission is complex and oft misunderstood.
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