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How Consumers use Social Media During Purchase

Proactive Report

Consumers turn to online resources most often for big ticket and emotional purchases: 76% for travel. Social networking. Social networking is most often used when purchasing. This study says consumers don’t seem to pay much attention to social media when purchasing these items. OTC pharmaceuticals.

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The Digital Generation Is Now Every Generation

Twist Image

A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. In short: the doctors don't use smartphones, social media and technology like those other clients that you have. social media. social network. social platform. sprout social.

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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. I especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic.

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Connecting 2 the World

Buzz Marketing for Technology

A new job title will emerge: Social Network Manager, the coach of how to create courseware. As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. This was trend #6 and #2.

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