The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. In the retail sector, mobile click share increased from 14.3 MORE >>

Local/Mobile Search. Key Benefits for Using Social Media for Small Business (OPENForum): Improved search results, better brand management, innovation, and three other benfits are explored in this article — and it’s why small businesses should consider social media if they’re still (really?) The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Once you’re there, it’s even harder to get ranked within Google Universal search. MORE >>

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. Search Engine Marketing JobsPPC Marketing Specialist. Excellent base plus commission. MORE >>

Stakeholders : (who the work was done for): Branding, Marketing, Public Relations, Advertising, Retail, Customer Service , CRM, Communications or Other. Social Media or Outreach Channels : Email, Facebook, Twitter, Video, Flickr, LinkedIn, Foursquare (or other Geolocation services, Mobile, Viral Marketing , Word of Mouth, Coupons, Point of Sale systems, Paid Search, Organic Search. Retail, Banking, Non Profit, Aerospace, Automotive, etc). Here’s a link to the request form that you can download so that you have a hard copy. Industry Segment: (i.e.:  MORE >>

Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. He’s also Director of Marketing at OptiMine Software , a paid search bid optimization software developer headquartered in St. MORE >>