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Industry benchmarks to inform your social media presence

Sprout Social

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition. Engagement sent by brands.

Industry 127
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Social Media Stories Breakdown by Channel.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate.

Industry 231
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How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Before you start your audit, think about your business and social media goals , and the role YouTube plays in achieving them. At the recommended dimensions of 2048 x 1152 pixels, there’s a lot of real estate here.

YouTube 100
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

AMP, like Facebook’s Instant Articles and Apple’s Apple News, is designed to reduce bounce rates and improve users’ social media experience. The international cast of social media mobile businesses. Social media is the new battlefield for information and online business. The wonders of AMP.

Mobile 60
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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 144