Sherrilynne Starkie

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Bloggers offer brands enhanced value through their own social media activity. They are highly active and skilled in using most of the popular social networks because the success of their blog depends upon it.

Blogger 389
article thumbnail

Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Quality journalism is good for everyone especially those of us working in the media industry. Podcasting continues upward trend.

Content 170