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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Is Social TV Overrated? Nielsen found that this effect works both ways. but won’t generate net new viewers.

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Research Nielsen Twitter Loyalty 134
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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007.

Brand Monitoring 77
Brand Monitoring Cymfony Attensity Alterian 77
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