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Best Social Media Monitoring Tools

Bill Hartzer

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Brands Eye – When it comes to protecting your reputation online, few sites can top Brands Eye.

Cymfony 152
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Top 10 Public Relations Blunders of 2009

Bill Hartzer

ABC News reported that N.Y. Mother Deborah Christie organized activist website helpzachary.com, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. Share this on Technorati. Disconnect.

comScore 151
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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

Two - Does using free tools like Google Alerts or Technorati still work? The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. And much more.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.