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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Review of company social media policy. A social media policy is a set of guidelines that clearly defines how employees should and shouldn’t use social media.

B2B 147
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Top 10 Public Relations Blunders of 2009

Bill Hartzer

Not only did officials at Delaware’s Christina School District confiscate the utensil, they suspended Zachary and sentenced the A-student to 45 days in reform school in compliance with the District’s “zero-tolerance” policy on “weapons” despite ample character evidence that the child acted naively and was not a danger. Disconnect.

comScore 151
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? What they often don’t realize is that they can safely enable these applications through the use of smart policies. How can your brand participate in this space most effectively?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. More than 53% say that either their company doesn’t have a social media policy or they are unsure if one exists. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand.

Research 210