Akamai Marketing

article thumbnail

9 social media trends to keep your eye on in 2012

Akamai Marketing

Social and mobile integration: Businesses will have to begin to think about how and when people are consuming content and engaging on social platforms. 49% of people use their smart phones to do social networking. We’ll have to think more about how what we post appears and engages mobile users.

article thumbnail

The Cost of a Tribe

Akamai Marketing

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Turns out that we all have deep motivations and when they’re triggered, we take actions that we didn’t even plan to take. We act almost instinctually.

Cost 161
article thumbnail

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Mobile apps aren’t going away – people love their ease of use.

comScore 156