Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. I think we do largely agree.

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.

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Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. I work (very hard) in retail and an just about worn out right now. Send them your book. Or your beanbag chair.

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