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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

However, Lori had a plan to make social media not only relevant to their audience, but an important tool in helping Raytheon meet its business goals. The importance of tying metrics to business goals. “We always tie our metrics to our goals.” In This Episode. Quotes From This Episode. ” —@lmarino.

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How to Apply Youtility to Internal Communication

Convince & Convert

Jay outlines four categories for marketing: Consumption metrics. Advocacy and sharing metrics. Lead-generation metrics. Sales metrics. So, to create a robust measurement strategy for your efforts, you must first find out: What metrics or data are available? Newsletters. Town Halls. Voicemails. Leadership Blogs.

How To 60
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The Many Roles of an Internal Community Manager

Social Media Strategery

You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. Inspirational Leader – You will not have enough hours in the day to do everything you want.

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Is Your Twitter Addiction Paying Off

Convince & Convert

Maybe you use Twitter to meet interesting new people? Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. Followers per tweet.

Twitter 126
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Grading Social Media

Social Media Strategery

Tim Dibble It is a sign of our grade/metric centric world that we seek to “grade&# student’s use of social media. I’ll check it out – nice meeting you in Evansville! I’ll check it out – nice meeting you in Evansville! Team Teaching of course enhances the collaboration model of Social Media.

Gov 2.0 91
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Justifying the Time You Spend on Social Media

Social Media Strategery

&# This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. What’s with these status meetings you keep going to – are they bringing in any additional sales?&#.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

A newer and (possibly) more accurate influence metric site is Kred , which is also worth checking out. With a premium account ($5 / mo) you can include Evernote, Yammer, Basecamp, Highrise, Google Apps, and Salesforce accounts with more to come.” Is HootSuite Pro a Smart Investment? by Social Media Examiner.

Review 200