Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. The importance of tying metrics to business goals.

Social Media 60

Social Media Yammer Metrics Engineering 60

Social Media Strategery

MARCH 1, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

MARCH 8, 2011

However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. Comedian - You can’t take the ‘social’ out of social media.

Communities 137

Communities Wiki Yammer Forums 137

Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to meet interesting new people? Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. Followers per tweet.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Social Media Strategery

JANUARY 18, 2011

&# This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. When we’re talking about social media, why does the medium matter more than the content?

Social Media 139

Social Media ROI Yammer Metrics 139

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

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Review Tools Social Media Klout 200