Waxing UnLyrical

JUNE 21, 2017

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. I describe them as milestones, not finish lines #measurepr.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. —

Consultant 100

Consultant Skills Research Industry 100