Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Where were the results?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

SEPTEMBER 4, 2013

Now brands are expected to post 15 times or more every month , and be present and active on Instagram, Twitter, Facebook, Pinterest, Tumblr, Soundcloud and Vine. Content marketing is becoming a numbers game that most brands aren’t going to be able to compete in, much less win. Close your Vine account?

Brands 96

Brands Tumblr Syndication ROI 96