Janet Fouts

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Community management and content creation

Janet Fouts

Some CEO’s can’t create content either, and they let their marketing person do it for them. Some are analytical thinkers and know how to extract ROI from a stone. Often the community manager is also creating blog posts, e-books and re-writing the content on the corporate website to better reach the market.

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What was the most important thing you learned about social media this year?

Janet Fouts

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. All this is not ROI. Sudha Jamthe. Each customer wants you to listen, engage and converse. Chuck Hester. Ari Herzog.