Convince & Convert

MAY 6, 2016

Tying customer data into programmatic media buying creates a powerful digital marketing strategy. For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers.

Small Business 60

Small Business Strategy Telecommunications Retail 60

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Source: The International Telecommunications Union ). Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226