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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Update: Sysomos has confirmed the acquisition.

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The CIA is Watching Your Every Tweet

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The CIA is Watching Your Every Tweet by cinta5 on October 19, 2009 Not just what you tweet, but your Amazon book review, your Facebook status, and your blog comments. About the author Jacinta wrote 70 articles on this blog.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Hell, 12.7%

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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

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Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Hell, 12.7%

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

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