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Twitter + Yammer? What could have been…

Danny WhatMough

I’ve been thinking a lot about Enterprise Social Networks recently, and so should you if the figures about the potential size of the market over the next few years are to be believed ($6.4bn by 2016). The news that Yammer has been acquired by Microsoft for $1.2bn therefore shouldn’t come as any surprise.

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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. If that were the case, Microsoft wouldn’t have dropped $1.2 Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates.

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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

There's perhaps the most popular one - Yammer , and then there are solutions such as SalesForce Chatter , MangoSpring , Cisco Quad , Confluence , and even build-your-own solutions such as Status.net. Even Microsoft and Sharepoint are beginning to enter this space. Microsoft Exchange Competition. Sound familiar?

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Jay and I wrote like email marketing guys, long suffering email marketing guys. Listen Now.

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Grading Social Media

Social Media Strategery

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

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Building Your Business With Internal Collaboration

Convince & Convert

It’s like nothing else on the market, and I really mean that. market forces in there that encourages employees to collaborate, respond, and participate? the reservation and are already doing their own grassroots box, or set up a small Yammer, install just for our division? marketing, this notion of social email.