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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Special Guest: Maria Ogneva, Yammer. Maria Ogneva, Yammer @themaria.

Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

There's perhaps the most popular one - Yammer , and then there are solutions such as SalesForce Chatter , MangoSpring , Cisco Quad , Confluence , and even build-your-own solutions such as However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. It should if you're a user of Yammer or SalesForce Chatter or any of the other popular business collaboration suites. The Power of Circles. Sound familiar? Hangouts.

The Real Roadblock to Social Business Success

Webbiquity SMM

marketing and HR). the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Marketing Strategy Social Media Marketing Chatter Cheryl Burgess Mark Burgess social business The Social Employee Yammer

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Our Job in PR is So Much Easier Now Thanks to Mobile

Spin Sucks

Collaboration tools such as  Jive and Yammer allow employees, customers, and partners to collaborate on work-related matters.  . Gartner predicted, by 2017, marketers would spend more on technology than IT. Related Stories Mobile App Store Data is Required in 2015 Marketing Plans Tools for Mobile Marketing Strategy Success Mobile First in 2015. By Jeff Corbin.

Adobe Disrupts Enterprise Collaboration With New Tool for Marketers

Stay N' Alive

Using tools like Yammer , employees have been able to collaborate between themselves on internal "social networks" where links, photos, and information could be shared. Today Adobe took that further at their Digital Marketing Summit with their new UI for Adobe Marketing Cloud, which focuses on marketing-related collaboration between departments in enterprise organizations.

Twitter + Yammer? What could have been…

Danny WhatMough

I’ve been thinking a lot about Enterprise Social Networks recently, and so should you if the figures about the potential size of the market over the next few years are to be believed ($6.4bn by 2016). The news that Yammer has been acquired by Microsoft for $1.2bn therefore shouldn’t come as any surprise. Whether the same can be said for Yammer is another question. That’s because, long before the deal went through, I was thinking about the potential of a Twitter/Yammer tie up. Clearly Yammer and Twitter won’t happen. Danny Whatmough.

Major Social Media Acquisitions: 3 Must-Reads


Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs. With $1.2

10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys. YammerYammer is an internal communications tool. Here are 10 of the best online tools for doing all of the above. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more.

4 Reasons to Use Social Enterprise Networks for Business


Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Her work has appeared in myriad publications including Inc., Upstart Here’s a snapshot of their responses.

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18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Find the answers to these questions and many others here in 18 Google+ marketing tips and guides from more than a dozen experts. Google+ Social Media Marketing Dustin W.

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The role of social media in managing projects for brands

B2B content marketing has lately been centering around social media. Google Hangout), increase the number of client referrals via video marketing (e.g. Such channels are accessible 24/7, have built-in tools to help marketers track the progress. Another one is Yammer. product of Microsoft, Yammer is a social network for employees, assigned a project. Source.

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? by Shane Robinson on September 9, 2008 While watching the streaming video of the TechCrunch50 conference yesterday, I just caught the last couple minutes of the demo for Yammer. Hawai?i

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. Most social media marketers have always kind of assumed that female millennials are more likely to post their day-to-day lives on social media. HOW BRANDS CAN USE THIS INFORMATION : Customer service is an increasingly important part of social media marketing.

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. People are talking. In essence, Socialized ! Socialized!

Why Email Volume Won’t Decrease

Convince & Convert

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & Click to read more » baer facts Email Marketing Advice chatter email marketing exacttarget social networks yammer

Social Networking to Advance Your Career

Janet Fouts

Global Social Media Marketing,  Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information. h/t & love to dear friends @ meghanscibona @ monkeyprime @ smixel for helping w/ my #TwitterResume LaSandra Brill  Sr.

This Week in Social Media – 6/26/13

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Yammer is partnering with Klout to determine influence of employee advocates.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media. I'm not suggesting that social media is dead (imagine that link bait, though). You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. When did I become the guy who gets tired of social media? Quite the opposite, actually. Poor Q1 sales?

Five Ways to Become a PR Technologist

Spin Sucks

As PR/marketing professionals, it is our responsibility to stay ahead of technology. When Google+  first came out, we set up our own page and started playing with it before we told our clients to hop on it.We use GoToMeeting for webinars and client meetings, Skype for conference calls, and  Yammer for internal collaboration. Today: The Role of the PR Professional by Lisa Gerber.

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Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

According to TechCrunch , this social network is completely separate from Facebook and is going to rival competing services like Slack and Yammer. All of this, in this week’s Social You Should Know. Facebook Introduces Enterprise-Focused Social Network, Workplace. Remember those announcements about “Facebook at Work” nearly a year ago? New Stats on Instagram Stories.

Where is Your Audience?

Stay N' Alive

Now, that's quickly diminishing as kids move over to Facebook, but as a marketer, I'd consider going to Myspace if my audience is 13-18 year olds. For instance, at work many of use use Yammer to associate with other coworkers. It makes much more sense to participate on Yammer than Google+ if I'm to communicate with coworkers - there are many networks like this.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. As the Chief Marketing Officer of SAP , Jonathan oversees the development and execution of marketing strategy around the globe. Chris Adams – @chrishadams.

What Makes A Successful Social Executive?

Blue Focus Marketing

Fidelman allows a few of these CIOs to speak about their new social roles and the importance of those roles to their businesses.  My recent post at Blue Focus Marketing, “ 7 Personalities of a Social Executive ”, also explored the traits that make for successful social executives.  Branding Communication Marketing Social Media Marketing Strategy TwitterThey are confident (i.e.,

Big Data, Influencers, Privacy and Other Digital Termites

Geoff Livingston

So, I would discourage businesses from certainly forcing and even encouraging their employees to be on these networks and to introduce networks like yammer to the workplace where after a while, everyone’s on it, and of course it’s always the noisiest ones who are often the least creative, the least productive. Image by NEXT Berlin. GL: Well, we’re really excited to have you here in D.C.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

There’s definitely a sense of fun around location based services. G: How the growth of new media platforms (mobile, tablets) will affect marketers? T: About ten years ago one of the biggest drivers of content and new media platforms was the take up of broadband. The sense of being always on driving the marketing style. They don’t show the whole picture.

7 Levels of Social Media Engagement

Laurel Papworth

There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. The impetus may not have arisen out of the social network (it probably came from the marketing department) but it’s thrown open to the online community. There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. One day. Artists?

Justifying the Time You Spend on Social Media

Social Media Strategery

This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. Presumably, if I had instead been working in a spreadsheet or typing an email, neither question would have been asked. But why should it be any different?

Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. Since many marketing professionals don’t understand social media, this is the only way they can view it and by making social channels “Just another channel to push messaging, like email marketing”, they will lose in the long run.

The Many Roles of an Internal Community Manager

Social Media Strategery

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck!

The 10 Reasons Integration Is Crucial In 2011

Spin Sucks

Now it’s time to stop playing and integrate your traditional, digital, and mobile campaigns into one marketing and communication program. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. Not convinced?  Don’t ignore one for the other.

How to Apply Youtility to Internal Communication

Convince & Convert

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Yammer. ” Marketing Your Communications. Here are a few that stood out: Content marketing as teacher.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. A Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever Guest post by Michael Brito , Vice President at Edelman Digital. Building a business is easy. Start with an idea.

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I was on the Programming Committee for the first Gov 2.0 Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. 14 th ).

Your thoughts on how Google+ is perceived?

The Way of the Web

After all, we’ve seen social tools adopted in the enterprise that have come from personal user adoption and those champions spreading the word – I’ve thinking of those people who introduced their company to Basecamp or Yammer. Do you think success for Google+ is a long-term change to business, cloaked in a short-term attempt at the mass-market, or is that too small a prize for a company of the size and revenue of Google? You can certainly influence it in the way it is created, and the way your company acts, but eventually it comes down to people perceive it.

Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

How creating defined strategies for each social channel leads to an effective and targeted marketing plan. Yammer. Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. So why would a business such as Raytheon need social media? In This Episode. Quotes From This Episode. ” —@lmarino.

Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! In Mike’s case, he has 160 markets to evaluate, while Andrew has 120. Brands. We discussed the best practices in scaling a social media team and content on a global basis.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Commonly mentioned vendors include SocialCast, Yammer, Gist SocialText, Chatter. Commonly mentioned vendors includes CoTweet, HootSuite, Sprinklr, Objective Marketer, Expion or SpredFast. Social Media Management Systems.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

« Infowidget’s 23 Things October 31, 2008 at 3:39 pm 15 Days of Marketing Day Ten: Find Your Awesome Allies | Jessica Knows November 10, 2008 at 11:07 am Social Media Marketing Training- The Growing Power of Plurk | November 19, 2008 at 2:49 am Plurk vs Twitter - Domain Discussion Board April 10, 2009 at 4:38 am ??? What are we arguing about again?

Takeaways from Launch Scale 2016

Target audience: Startup founders and teams, entrepreneurs, angel investors, VCs, businesses, brands, digital marketers, educators, journalists, Web publishers. A s regular readers of know, I’ve attended every Launch conference and every TechCrunch Disrupt conference since the very first one back in 2007. ” Be aggressive with your marketing. Write it down!”

5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

Even the best marketing emails, resumes and cold calls are given short shrift today, and it has more to do with the medium than the message. My resume had been passed on by recruiters, but my ad caught the attention of a senior marketing exec that happened to be browsing Facebook and I soon had the job. Ian Greenleigh (@be3d ) is a social media and content strategist. Get there early.