| | Marketing + Yammer | 208 articles |
| Page 1 of 3 | Previous | Next | JACOB MORGAN JUNE 26, 2012 Why Did Microsoft Acquire Yammer? If you haven’t heard the news yet, Microsoft has officially announced that they acquired Yammer for 1.2 Yammer has just under a million paid users which represents around 20% of it’s total user base. billion on Yammer? Out of all of the companies in the collaboration space I think it’s safe to say that Yammer is perhaps one of the most well known and dare I say “coolest” Sharepoint on the other hand is well known yet has a bad reputation as being a non-usable and ineffective collaboration product yet it has an enormous paid user base. | CITIZEN MARKETER 2.1 JUNE 25, 2010 Right-channeling: Where Does Yammer Fit into the Workplace? Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. HOME | ABOUT ME | MY COMPANY | @AARONSTROUT | QND PODCAST | 5 MINS OF ME | FLICKR Friday, June 25, 2010 Right-channeling: Where Does Yammer Fit into the Workplace? Yes, Im talking about internal focused micro-blogging tool, Yammer. Is your company using Yammer? | | | | | | | SOSHABLE OCTOBER 3, 2011 Why is Yammer Such an Excellent Communication Tool for Businesses of Any Size? By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. Let’s take an in depth look at Yammer and what makes it such a good communication tool businesses of all sizes. What is Yammer? | DANNY WHATMOUGH JULY 3, 2012 Twitter + Yammer? What could have been… I’ve been thinking a lot about Enterprise Social Networks recently, and so should you if the figures about the potential size of the market over the next few years are to be believed ($6.4bn by 2016). The news that Yammer has been acquired by Microsoft for $1.2bn therefore shouldn’t come as any surprise. Whether the same can be said for Yammer is another question. That’s because, long before the deal went through, I was thinking about the potential of a Twitter/Yammer tie up. Clearly Yammer and Twitter won’t happen. Danny Whatmough. | STAY N' ALIVE NOVEMBER 5, 2011 Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter There's perhaps the most popular one - Yammer , and then there are solutions such as SalesForce Chatter , MangoSpring , Cisco Quad , Confluence , and even build-your-own solutions such as Status.net. However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. It should if you're a user of Yammer or SalesForce Chatter or any of the other popular business collaboration suites. The Power of Circles. Sound familiar? Hangouts. | FRESHNETWORKS MARCH 1, 2011 15 social media collaboration platforms – a wiki in development Social media is not just about conversations; it’s also about collaboration.With this in mind we thought it would be interesting to take a look at some of the most well known collaboration tools on the market at the moment. Yammer – enables companies to create their own private social network, requiring a company email address to access the community. | | | | | | | | | -
MINDJUMPERS | FRIDAY, AUGUST 3, 2012 4 Reasons to Use Social Enterprise Networks for Business Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. Deloitte, for example, pulls reports from Yammer to identify employees with high engagement and positive feedback on the platform. Centerstance Inc. MORE >> -
CONVINCE & CONVERT | THURSDAY, MAY 24, 2012 Social Pros 17 – Maria Ogneva, Yammer This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Also, thank Infusionsoft , developers of social email marketing automation software. I’m a marketer. It’s the same thing with affiliate marketing. Special Guest: Maria Ogneva, Yammer. Maria Ogneva, Yammer @themaria. Listen Now. MORE >> -
JEFF KORHAN | FRIDAY, FEBRUARY 11, 2011 Sharing Incentives Can Build Digital Assets for Your Business Today I read an interesting post by Robert Scoble about Yammer. If you are not familiar with Yammer, it is almost exactly like Twitter - with the exception that its population of users is specific to one enterprise or corporation. . In other words, Yammer is a private version of Twitter. When I first heard about Yammer I didn't get it. Yammer network is an ecosystem much like the larger Twitter ecosystem. The only difference between Yammer ecosystems and the one you and I are familiar with is they are closed and ours is open. A few of us used it well. MORE >> -
WEBBIQUITY SMM | MONDAY, APRIL 9, 2012 38+ Cool Social Media and Web Tools and Reviews ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., With a premium account ($5 / mo) you can include Evernote, Yammer, Basecamp, Highrise, Google Apps, and Salesforce accounts with more to come.” Josh Dreller advises marketers to “Check out some of the following free tools that can help you collect, analyze, and take action on data. PingTags. MORE >> -
STAY N' ALIVE | WEDNESDAY, MARCH 6, 2013 Adobe Disrupts Enterprise Collaboration With New Tool for Marketers Using tools like Yammer , employees have been able to collaborate between themselves on internal "social networks" where links, photos, and information could be shared. Today Adobe took that further at their Digital Marketing Summit with their new UI for Adobe Marketing Cloud, which focuses on marketing-related collaboration between departments in enterprise organizations. The entire design is focused on combining the best features of Adobe's Creative and Marketing Cloud products to allow creative professionals to play a part in real results for their organization. MORE >> -
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- The Power of One CITIZEN MARKETER 2.1 | THURSDAY, AUGUST 26, 2010
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- I See You CITIZEN MARKETER 2.1 | FRIDAY, APRIL 23, 2010
- Emergent Collaboration Vendor Review: Qontext JACOB MORGAN | FRIDAY, DECEMBER 9, 2011
- Watch out for Danish start-up – bringing you a social work. MINDJUMPERS | FRIDAY, SEPTEMBER 3, 2010
- 20 Minute Plan CHRIS BROGAN | WEDNESDAY, MARCH 23, 2011
- What Twitter has Taught Us About Ourselves DIGIGEN | WEDNESDAY, MARCH 17, 2010
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- This Week's Social Business Jam SOCIAL CUSTOMER | FRIDAY, NOVEMBER 11, 2011
- The Future of Work CHRIS BROGAN | TUESDAY, FEBRUARY 22, 2011
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