Waxing UnLyrical

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Walking the Social Talk

Waxing UnLyrical

You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. ITA that social is not for everyone; you shouldnt be there "just because." ROI rears its head. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

Moreover, companies need to build a level of trust to boost loyalty. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche.

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