Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. Personalization.

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Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Posted in Conversion Conversion Optimization. Learn from those who are bigger, faster and stronger.

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Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

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Retail Discount Loyalty Data 217

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

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Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

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Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. It’s no longer an option for marketers—it’s a must-have.

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Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit). Don’t treat every customer the same.

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Conversation Loyalty Mobile Retail 255