Direct Marketing Observations

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Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. How many of you currently use Linkedin in your social media marketing/marketing efforts? And rightly so. Because B2B is focusing on social media.

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Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. It starts with Linkedin. In fact, if we go by the 90-9-1 model, Linkedin might be as social as some people will ever get! Social is the accelerant.

LinkedIn 173
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There is No Social Media Bubble

Direct Marketing Observations

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?)

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It’s Time to Rethink Facebook

Direct Marketing Observations

Here’s a list of contenders/pretenders “other” than Twitter, Instagram, LinkedIn and Snap, in no particular order. However, if you had told those 35 million users that eventually AOL would be deemed irrelevant in less than 10 years, they might have laughed. So what is currently out there that might replace Facebook?

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