Buzz Marketing for Technology

SEPTEMBER 7, 2011

In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Sent 27% less email.

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. The primary measurement of social media success is increased website traffic.

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. For those of us left home dumpster diving through the social networks for tidbits, ideas, and the “next great thing&# , this was a real treat to read.

Social Media 128

Social Media Strategy Conference Eventful 128