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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

Another challenge is their legal department has issued cease and desist orders for community activities that they felt infringed on their brand. It is easy to be a “lurker&# and yet learn a great deal from the community. Their staff are not actively engaging with VW customers on any channel besides Facebook and Twitter.

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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

Read on to learn more about the benefits, the issues, and whether or not your brand can leverage this new functionality. With a merge in Facebook and Instagram Messengers, I will no longer have to out myself as a negligent Facebook lurker. First, let’s start with the positives: this makes conversations much easier.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. As well is providing the analytics, it gives you recommendations on how to resolve some of the issues, which is useful. This is usually the majority of your audience. How much will it cost you?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria. Most of these projects end up touching multiple orgs, have multiple phases and senior stakeholders. As a business, that audience is the long tail that needs a great experience.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

Quality could suffer from the obligation to produce content every day and forcing the issue when inspiration is lacking. The Moral Compass/Preacher, The Emotion Generator, The Mommy Blogger, The Novelist, The Fake, The Mystery, The Lurker… Which breeds did I miss? Ninjas are stealth bloggers and the opposite of machines.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But you're right, location is less of an issue now than ever before. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best. Obviously not for the economic issues you stated, but more for the scare the hell out of me challenge factor. Fully virtual, fully mobile.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. A poll is a great, low-barrier way for even the shyest of fans to weigh in on an issue and join the conversation.

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