Will India See a Rise in Digital PR?
Waxing UnLyrical
DECEMBER 11, 2013
With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 2,938 crore (~$473.8M) by the end of 2014.
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