The Social Media Incubator

JULY 15, 2014

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Users may not realize they are being influenced. . photo courtesy: Getty Images. People engage with people, not brands. .

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Influencer Social Media ROI Study 166

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. As one of my Twitter friends said, ‘Any one automating their tweets looks really silly tonight’.”

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Social Media News Foursquare Small Business 140

The Social Media Incubator

NOVEMBER 28, 2012

Klout is a service that claims to measure social media influence , but is it accurate? For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? That’s the million-dollar question among social media marketers.

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Klout Influencer Social Media YouTube 106