Sprout Social

NOVEMBER 18, 2020

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Consumers understand the power of a brand: its platform, influence and capital.

Activities 116

Activities Brands Social Capital Compete 116

Twist Image

AUGUST 10, 2012

Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? influencer marketing. social capital. social media. But they are.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. I used to call it the IF, the influence factor, and its importance in business engagement.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Jeff Esposito

JULY 21, 2010

That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Just give them the forum to organize. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? I especially like the Dawg Pound idea. Unported License.

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 22, 2010

Social media is (or will be) for every company, because customers will eventually flat-out demand that you interact with them there (the same way they previously insisted on interaction via phone and email). You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. telegraph service).

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 23, 2010

The scalability of getting it going and the ability within an organization to make use of the new data stream. Probably the highest hurdle that I hope we can jump over for the sake of idea creation is the legal aspect of who owns the idea if it’s brought in from the outside of an organization.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122